New product development is more often than a crucial factor in the survival of any seed company. In an industry that is fast changing, companies must continually revise and update their product profile. This is necessary due to continuos technical advances and development as well as competition and changing preference of farmers.
A system driven by marketing is one that puts the farmer needs first and develops products that are known to sell. Market research and feedback is carried out, which establishes what is needed. If the development is technology driven then R & D is directed toward developing products that market research indicates will meet an unmet need.
R & D is a core part of Maxseeds business philosophy.
Max Research is involved in development of varieties with superior and appropriate traits, maintenance of broad germplasm and production of breeder and foundation seed as per the requirement of the company.
The company has its own R & D facilities at Hyderabad and Kurnool. The research activities are supervised by experienced scientists specialised in various field and vegetable crops. The research is market-centric with feed back from the farmers. The research is guided by the present and future demands and requirements of the farming community. The products developed are put to extensive testing in farmer’s fields at various locations before released into the market.